SEO, or Search Engine Optimization, is the practice of optimizing a website to enhance its visibility in a search engine's unpaid results. It encompasses a variety of tasks, including on-page adjustments, content creation, social media marketing, reputation management, Off page strategies, and public relations efforts.

SEO is a dynamic industry with unpredictable outcomes; clients can typically expect search ranking improvements within 3 to 6 months, although this varies based on industry, location, audience size, and competition. It's important to connect with local businesses to enhance these efforts.

When choosing between Google and Facebook Ads, the decision largely depends on your specific marketing goals and the target audience you wish to reach. Google Ads are ideal for reaching users actively searching for your services or products, while Facebook Ads are better suited for building brand awareness and targeting specific demographics.